Eligible pensioners can claim £30 gift voucher for food and essentials

Photo: Google, DigitalGlobe

Iceland on Well I’Th’ Lane

Eligible local pensioners can claim a £30 gift voucher for food and other essentials for use at Iceland stores this summer.

The ‘Summer Cheer’ campaign is being provided by Iceland and the Rothesay Foundation, to help support some of the 1.7 million pensioners who live in poverty in the UK and rely on the state pension and benefits for their income.

Pensioners must either live alone or with a carer, and rely solely on a state pension or benefits to be eligible.

The campaign will run for seven weeks from 1 August until 16 September, providing eligible pensioners with a £30 Iceland gift voucher to spend in one of 17 areas nationwide, including Rochdale and Heywood.

Richard Walker, Managing Director of Iceland Foods, said: “Since the launch of the partnership last Christmas, the cost-of-living crisis has taken hold of the UK, and now more than ever, people are struggling to access the food they need. No one should ever have to worry about how they are going to eat or drink, and we hope that the support we can offer across the UK will help pensioners access and enjoy a worry-free meal during this difficult time.” 

Addy Loudiadis, of the Rothesay Foundation, said: “We hope our vouchers will provide a small amount of relief to the growing number of older people living in real financial difficulty in the UK.”

The vouchers are valid to use at the three Iceland stores in Rochdale (Rochdale Exchange, Well I’Th’ Lane) and Heywood (Bridge Street). They cannot be used at The Food Warehouse stores on Whitworth Road and Kingsway Retail Park which are also run by Iceland.

Eligible pensioners should call the Summer Cheer hotline on 0800 098 7877 to request their voucher. The telephone line will be open from 9am to 5pm, Monday to Friday.