Zen Web Solutions to deliver multiple digital solutions for A M Castle & Co

Zen Web Solutions to deliver multiple digital solutions for A M Castle & Co 

Leading provider of specialty products, services, and supply chain solutions, A M Castle & Co, has appointed full service digital marketing agency, Zen Web Solutions, to deliver three new websites and a search marketing campaign for their US headquarters.

A M Castle, whose headquarters are in Illinois, USA, is a traditional heavy industry manufacturer of highly engineered metals that end up in gears and pumps. With a multi-national infrastructure, A M Castle currently operates in more than 55 locations throughout North America, Europe and Asia.

Although working with the AM Castle US office is new for Zen Web Solutions, the relationship came about through the work carried out for Castle Metals UK, a business of A M Castle.

Ellie Foy, Marketing Manager of Castle Metals (UK) commented on this existing relationship: “We are delighted with the work that Zen Web Solutions have delivered for us and we really enjoyed working with them. The leads we receive through the site are converting into some real valuable business for us with an excellent ROI.” 

On the new relationship with A M Castle Kevin Glynn, CIO commented: “A M Castle is continuing to expand globally. We are really pleased to have appointed ZWS to support us.

"Having seen the results ZWS delivered for our Castle Metals UK business, it was an obvious choice to continue the cooperative arrangement, and we are looking forward to delivering these projects.”

Along with the new websites, Zen Web Solutions will deliver a comprehensive search marketing campaign that will aim to replicate the success achieved with the UK Castle Metals business.

Jamie Mellalieu, Head of Business Development at ZWS, commented: “We are extremely excited to be working with A M Castle on the delivery of these new projects.

"We believe that these websites will bring both brand awareness and new business, with the aim of bringing substantial additions to their bottom line.

"This relationship marks our first project in the US market; having worked with and delivered results for Castle Metals UK, we are looking forward to delivering similar results for A M Castle.”