Cancelled countryside events cost rural economy more than £150million

Craft Fair

The Country Land and Business Association (CLA) today (18/7/12) reported the impact of recent wet weather on the rural economy at more than £150million after a string of countryside events, including the Great Yorkshire Show and the CLA Game Fair, were cancelled because of the bad weather.

The Association predicted the loss of revenue on site and to the local economy for cancelled events, such as the Great Yorkshire Show, to be around £155million, with the CLA Game Fair in Leicestershire - which hundreds of traders from throughout the North were due to attend - accounting for two thirds at some £116million.

Around £82million was expected to be spent on site during the three days of the CLA Game Fair this weekend by 140,000 visitors.

Based on calculations from the figures reported when an event is cancelled, the CLA estimated around £30million was lost in the cancellation of Badminton, £4.5million from the Great Yorkshire Show after it was cancelled on the first day and £5million from the Suffolk Show cancelled on the second day.

The CLA said the total cost to the rural economy including all the agricultural shows and horse events cancelled this summer could be much higher at more than £240million if smaller events, such as Bingley Show, the North Yorkshire County Show, point-to-points and other local agricultural events are taken into account.

CLA North Regional Director Dorothy Fairburn said: “Not only is it heart-breaking when decisions are taken to cancel an event, the direct and indirect economic impacts can be devastating for all concerned.

“This quick analysis clearly shows that at least £150million has been lost to the rural economy, affecting those who organise the events, those who exhibit and trade, and those who attend for a great day out.”

Miss Fairburn added: “For local economies, the knock-on effects could lead to small family firms going out of business at a time when trading conditions are fragile and the UK economy is in a double-dip recession.”