Rochdale reveal new 2010/2011 kits

The new home kit

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Rochdale AFC have revealed their new kit for the 2010/2011 in League 1. The home shirt will be blue with vertical black pinstripes and sponsored by kit manufacturer Carbrini.

The away version will be the same purple and white as last season, but have a change of sponsor, getthelabel.com, a new JD Sports brand.

Getthelabel.com will also feature on the back of the home shirts and shorts and the JD Sports sponsorship will continue on the away shorts and back of shirts.

Iain Johnstone, Sales & Marketing Manager, said: “The relationship with JD has developed over 18 months now and following their first season as kit suppliers they were keen to increase their investment in the club and become our shirt sponsors in our first season in League One. The dual branding is an exciting concept and one which both of us are keen to develop together.”

The new 'Twist ' shirt features a lightweight fabric designed for comfort and performance. It is an "intelligent" design that allows the shirt to work with the movement of the body.

The main focus of the shirt design is the upper torso twisting from right to left as the player runs. The side seams of the shirt have been designed to flow with this movement in mind so the player can feel comfortable as the shirt works with him rather than against him.

Lighter-weight mesh panels have been placed in areas of the shirt where movement is at its greatest, the underarm and lower shoulder, and a small inset of this mesh fabric at the front and back hem has been added for greater flexibility at the hips when running.

Though the mesh gives greater flexibility, it also gives the player greater ventilation to keep the body cooler and fresh whilst playing.

The kit is currently in production and the pre-order date will be announced as soon as there is a final delivery date for shop stocks.