Advertising guru urges cut in print adverts
Date published: 21 June 2013
Sir Martin Sorrell, chief executive of the advertising group WPP, has said that advertising spending on newspapers and magazines should come down.
He said that statistics from WPP - which spends £47 billion on advertising across all media - showed that clients are spending 20 per cent of their ad budgets on newspapers and magazines even though consumers are spending only 7-10 per cent of their time on these mediums.
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