Child safety seat campaign comes to Rochdale

Road Safety GB, the road safety organisation that represents over 200 Local Authority road safety teams across the UK, is bringing its road safety initiative to Rochdale.

Recent research carried out by the organisation, revealed that more than 8 out of 10 child safety seats across the UK are incorrectly fitted.

Working with Rochdale’s Impact Partnership, the first ‘Good Egg Guide’ clinic will highlight the dangers of incorrectly fitted seats.

Impact’s road safety officer, Stuart Howarth, said: “We’re really excited to be able to announce the launch of this national campaign, here in Rochdale. Children and infants are our most vulnerable road users and an ill-fitted car-seat can mean the difference between life and death. The campaign will run throughout autumn, and over this period we look forward to helping mums, dads and other carers make sure that their children are safe in the car.”

The first free educational car-seat check clinics will take place on Monday (4 October 2010) from 9.30am until 3.30pm on the car park at Tesco’s, Sudden.

The clinics will demonstrate how to fit various types of safety seat, and distribute the ‘Good Egg Guide’.

The Good Egg campaign is designed to ensure that babies and children are properly restrained whilst travelling in the car, by showing parents and carers the correct way to fit in-car child safety seats. This is important because:

• An unrestrained child can be killed in an impact with speeds as low as 5mph.
• If properly restrained a child is three times less likely to sustain a head injury in a collision than an unrestrained child.
• In 2008 more than 5,000 children under twelve were injured as car passengers on British roads. 

Parents and carers can find out where clinics will be taking place by visiting www.protectchildgb.org.uk