Boxing Day toy donation scheme at the Hornet pub on Kingsway

Photo: Google, DigitalGlobe

The Hornet at Kingsway

A new Boxing Day toy donation scheme will run at the Hornet pub on Kingsway, designed to help parents declutter their homes and spread festive cheer, while supporting families who can put their preloved toys to good use during the festive season.

According to the latest research, almost a third (27%) of UK kids get bored of their new presents in under ten minutes on Christmas Day, putting pressure on parents to buy more and more toys to keep them entertained.

Getting rid of the unwanted or unused toys can be a massive challenge with a whopping 40% of parents simply throwing them away when they’re no longer wanted to save themselves the hassle – and a quarter of mums and dads (25%) say they’ve gone so far as to throw new toys away while they’re still in the packaging.

This year, parents are also under pressure to find the latest make and model of each gift, with half (50%) saying newness is important at Christmas. Considering how financially difficult the previous year has been for many, this is an added layer of pressure for parents during the festive period.

All parents have to do is head to the Hornet with a box of unwanted Christmas presents and place them in the donation area signposted in the pub. ‘Toy Boxing Day’ will be available in each of the 255 Hungry Horse pubs across the UK; once Boxing Day is over, all toys will be donated to a local charity nominated by each individual pub team.

Rob Calderbank, Business Unit Director for Hungry Horse, said: “Our new Toy Boxing Day scheme is about helping those that have struggled over the past twelve months, so donations from each pub will be sent to a mixture of charities, shelters and local organisations nominated by each pub team.

“Whatever it is you’re able to donate on Toy Boxing Day, you can guarantee it’s going to go to someone who really needs it in your local area.”