Record numbers shopped online on Boxing Day

Date published: 27 December 2012


Record numbers visited UK retail websites on Boxing Day, with analysts suggesting shoppers are also using the internet to identify bargains.

Information service Experian said UK consumers made 113 million visits to retailers' websites during 26 December.

The number of visitors to the High Street on the same day was up 0.64% on last year's Boxing Day trade, according to Experian.

Some big name retailers started their online sales on Christmas Day.

UK internet users made 84 million visits to retail websites on Christmas Eve and 107 million visits on Christmas Day, up 86% and 71% respectively compared to the same days in December 2011, according to Experian.

The Boxing Day level - 113 million visits - was 17% up on the same day in 2011. Typically, during the year, there is an average of about 70 million visits on Mondays - the busiest day of the week for online shopping.

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