Football in the Community

The Football in the Community Head Keith Hicks

Rochdale AFC’s Football in the Community Trust reached the 25 years milestone during the 2012/13 season.

The Football in the Community (FITC) initiative began operating officially on September 1987 and saw the now Head of FITC, Keith Hicks, take up his role three weeks later on 5 October.

Former footballer Hicks, who is still in the job today, was forced to retire from the game after sustaining an injury during a match against Crewe Alexandra at Spotland and returned to the club to take up the role in the FITC.

The scheme was the brainwave of Micky Burns of the Professional Footballers Association and he originally oversaw the setting up of projects at Manchester City, Manchester United, Bolton Wanderers, Oldham Athletic, Preston North End and Bury followed six months later by Rochdale and five other clubs.

The intention was to use the facilities at each club to promote community engagement and use players to act as role models, especially to youngsters in the local communities.

The aims and objectives set out for Rochdale AFC were to encourage more people (especially children) to play football, to encourage more people to become interested and support Rochdale AFC by forging closer links between the club and the local community, and to promote the issue of social inclusion by offering opportunities for young people who may be prevented from fully participating in mainstream activities.

These objectives are exactly the same today.

Today, Dale’s Football in the Community are out and about across the Borough every day of the week engaging with youngsters through initiatives such as their Respect Project scheme which sees first team players spend an afternoon with primary schools children. Their work also sees them hold soccer school courses, as well as Friday and Saturday night football sessions which are aimed at 13-19 year olds.