Retailers online sales promotions have already started!
Date published: 24 December 2012
The battle for the consumer has moved online with retailers bringing forward the start of sales after reports of lacklustre spending on the High Street.
Marks & Spencer and John Lewis are among major names to start discounting online in the hope that shoppers will be browsing sites over Christmas.
Sales online have traditionally begun on Christmas Day or Boxing Day.
M&S began its sales online at midday on Monday, while department store John Lewis said it would cut online prices when its stores close at 5pm.
Debenhams has already started its online sale. Online giant Amazon will start its sale on Christmas morning, a day earlier than usual.
A report from Ofcom, the telecoms regulator, has estimated that shoppers spend an average £1,000 a year online each year. This is more than in any other country, including the US.
The popularity of online retailing contrasts with continued problems for the High Street.
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