Househunters pay more for good broadband

Date published: 02 October 2012


A good internet connection is now more important to homebuyers than off-street parking, nearby doctors surgery and the local pub.

As a result, estate agents are listing broadband speeds in property adverts, in the first trial of its kind.

Research also found that:

  • One in ten movers have walked away from properties with poor internet connection
  • One in five buyers said they would be happy to pay more for a property with a high speed broadband connection 
  • A third claimed they would pay between two and five per cent extra 
  • One in five revealed they had arranged an internet provider before connecting gas or TV 
  • Over a third of house hunters (35%) think estate agents should include broadband speeds in property adverts

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