Dale wear their heart on their sleeve

The Rochdale AFC Community Trust logo appears on the sleeve of this season's Dale shirts

Rochdale AFC Community Trust's heart logo will feature on the sleeve of all Rochdale AFC's home and away playing and replica shirts throughout the 2024/25 season.

Ryan Bradley, community director at Rochdale AFC, commented: “Two years ago the club gifted us the sleeve sponsorship for the FA Cup campaign and we received such a positive response from the footballing fraternity, showing the scope and value of first team kit sponsorship in terms of furthering brand awareness.

“The club is in a different place now and is trying to be sustainable, and we wanted to be a part of that.

“As a charity, we have to be mindful of how we use our funds, but feel this sponsorship is the perfect way to kick off the new era of club and community working even more closely together, as well as recognising how Rochdale AFC has supported the charity’s growth in recent years.

“When Energy Funding Service expressed their desire to increase their support of the club by moving to back of shirt sponsor, we jumped at the opportunity to take the sleeve position.

“We hope the deal shows the Dale faithful and everyone in Rochdale that club and community are together as one.”

Rochdale AFC Community Trust is the official charity of Rochdale AFC.

It raises money for activities through grants and commissions as well as through fundraising and selling of services. The shirt sponsorship will be funded by the Community Trust’s unrestricted income.

The award winning charity focuses on sport, health and inclusion, and education and employability programmes on its mission to ‘make Rochdale a better place to live, work and play’.

Read more: Rochdale AFC Community Trust honoured at awards ceremonyPublished: 28 May 2024

Since Covid (2021) over £1.5m has been invested into community projects across the borough through the ‘Unbeatable at Home, Winning Away’ 2022-2025 strategy with an annual £5.5m social value impact to the borough of Rochdale.

For more information, please visit: www.rochdaleafccommunity.org.