New life saving babygrow to put parents’ first aid fears to bed

New life saving babygrow to put Rochdale parents’ first aid fears to bed

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Parents in the Rochdale area can get their hands on an exclusive babygrow designed to help them perform cardio pulmonary resuscitation (CPR) on their baby if they stop breathing.

The babygrow is being launched on Thursday 13 October by the nation’s leading first aid charity St John Ambulance, together with Tesco, after the region’s parents said it is the first aid emergency they fear most.

Since only one in four mums and dads know what to do in this life or death situation, parents are being urged to pick up the free babygrow for three to six-month-olds in selected Tesco stores, with a suggested donation going to St John Ambulance. Parents can visit Tesco Baby Club for more information.

In Rochdale the babygrow will be available at Tesco on Silk Street between 9:45am and 4:30pm and volunteers from St John Ambulance will also be on hand to provide free first aid demonstrations in baby CPR between 09.45am and 2pm. Stocks are limited so parents are urged to get to the store early in the day.

The colourful garment features a helpful reminder from nursery rhyme favourite, Humpty Dumpty, of the five puffs and 30 pumps, followed by two puffs and 30 pumps parents need to give their baby should they stop breathing. Furthermore, there are clear instructions on the collar of the babygrow and on the tag to help parents remember what to do. The clever babygrow will strengthen parents’ first aid knowledge each time it is worn, washed and handled.

Simon Dunn, Regional Director at St John, says: "Working with Tesco gives us a great opportunity to help spread the incredibly important lesson of baby CPR to parents in a creative and accessible way.

"We hope the worst will never happen but the babygrow and our online video shows parents what to do in a very clear and simple way. Pick one up on the 13 October or keep an eye out for giveaways if you can’t make it instore."

Michelle McEttrick, Group Brand Director, Tesco, says: ‘We're delighted to be supporting St John Ambulance in bringing this life saving lesson to parents - a perfect example of Every Little Helps’

This latest campaign by the St John Ambulance is a follow up to its high profile Nursery Rhymes Inc. campaign, released in January 2016, which involved an educational video aimed at making baby CPR easy to remember for parents through the medium of song.