Rochdale Company Form New DVD Marketing Business

Rochdale based Roma Publications, which currently dominates a significant share of the trade publication market due to its monthly Premier Construction title, is now joining forces with Wakefield-based design consultancy, Studio 86, to form a new company that will take advertising and marketing firmly into the 21st century.

Roma, in the form of managing director Marcus Howarth and Production Administrative Manager Stephen Andrew, is embarking upon the leap together with Studio 86 managing director Marcus Macaulay and local businessman Nigel West.

Forming Sheep Marketing Ltd, the quartet will offer customers cutting edge yet personalized advertising and marketing materials in the form of a DVD. Technology analysts suggest that print advertising is only 60% as effective as it was 10 years ago and that within five years 50% of print media will be made redundant in favour of easier, quicker and cheaper IT media production processes. In recognizing this shift and working with it, Sheep Marketing will lead the way towards the advent of the DVD as an effective marketing tool.

The virtues of the digital versatile disk, as its name suggests, are endless: it can be used to present vast amounts of information in the form of hours of video footage, hundreds of pictures, pages of text or multiple language options; for a vast array of different purposes from promotional material to training videos and prospectuses.

Because the DVD is comparatively cheap to produce and can be added to or modified post-production or its print run increased, all at little extra cost (unlike traditional print methods which employs dated, rigid, slow and expensive production processes), the medium will be accessible to all businesses from SMEs right up to large multi-national corporations.

Research by The British Video Association suggests that in 2000 one in four videos sold in Britain were DVD, and that this figure has increased massively since then. Furthermore, of those adults in the UK who do not currently own a DVD player, in 2003 26% (equating to over twelve million people) were interested in purchasing a DVD player – an impressive statistic in the context of the fact that just eighteen months previously, four out of every five consumers had never even heard of DVD video!

The company has already undertaken a number of impressive DVD projects to date, including the production of Ultimate City Guides. In addition to the information available in traditional city guides, Sheep’s DVD also offers actual digital footage of hotels, nightclubs, attractions, shops, and areas in the city, along with short documentaries and interviews. For more information, contact Sheep Marketing by phone on 01706 719989.