New research highlighting superfast broadband and its positive economic impact

CLA Deputy President Tim Breitmeyer

Local businesses in areas covered by the Government’s rollout of superfast broadband have seen a combined £9 billion increase in turnover since the boost to their broadband speed, new figures have revealed.

The CLA welcomes the research findings, but urges government to intensify its efforts to bring broadband in rural areas on a par with more urban areas. It also calls for an holistic approach when considering digital connectivity by incorporating 4G mobile connectivity in its plans.

CLA President Tim Breitmeyer, said: “This research vindicates the CLA’s position on the value that superfast broadband can bring to our rural economy. Despite the progress made on the roll-out of superfast broadband, the research also highlights the disparity between broadband in urban areas in comparison to rural areas.”

“Together with broadband, 4G mobile coverage is essential for services in 21st century Britain, but rural areas are not able to participate in the digital revolution as fully as in urban areas.  We want mobile phone operators held to account to deliver universal rural 4G Digital infrastructure which is vital in making rural villages, farms and businesses sustainable by acting as a catalyst for economic growth and job creation.”

The CLA, along with RICS, Mobile UK and the Department for Digital, Culture, Media and Sport recently issued a joint statement on negotiations linked to the new Electronics Communications Code pledging to work together to improve mobile phone coverage across the countryside.

CLA President Tim Breitmeyer said: “Improving mobile phone coverage across the countryside has clear benefits to rural businesses, consumers and mobile operators. It is only by working together that the most meaningful improvements will be delivered.

“Ofcom’s code of practice should be the blueprint for future negotiations around rental agreements for masts. The CLA is pleased to endorse this as the best way to achieve agreements which deliver both a fair payment to landowners and improved rural mobile coverage.”