TFF reactive statement to Government decision to review standardised packaging evidence

Following on from the decision made by the Government to review cigarette packaging, Andrea Crossfield, Director of Tobacco Free Futures which led the campaign for standardised packaging in the North West said: “This decision is excellent news for children and future generations in the North West.

"Support for standardised tobacco packaging in the region is strong; last year over 63,000 people in the North West urged the Government to remove branding from cigarette packs and protect children during a public consultation – more than any other region in the UK.

"North West local authorities and countless other organisations trusted with improving health and protecting children have backed the measure.

"Every day over 50 children will try smoking for the first time in the North West, so we need to act to reduce this.

"We have seen very positive results in Australia where the measure was introduced a year ago and I congratulate the government for deciding to look at the evidence now.”