These stilettos were made for walking

Kicking up a fuss: The Springhill Hospice Midnight Walk poster.

Posters advertising Springhill Hospice's upcoming ladies-only Midnight Walk have been turning heads across Rochdale.

The ‘trailetto campaign’ comprises a half trainer and half stiletto with the walk's website address scrolled across the laces.

The PR stunt has brought a surge traffic to the website with people visiting and downloading the application form to take part in the event.

The Midnight Walk is set to take place on July 18 from Middleton Arena. Walkers have a choice of either walking the full 13.1 mile trek or taking the shorter route of six miles, finishing up at Heywood Civic Centre.

Last year, walkers raised a staggering £28,000 for the Hospice and this year organisers are hoping to smash that figure and raise even more.

Fundraising Manager Ian Jenkins commented: “We wanted to do something out of the ordinary and fun which would really grab people’s attention. We are delighted with the results and really urge ladies to download the application form online and get involved.”

For further details on how to take part in this year’s Springhill Midnight Walk visit www.springhillwalk.co.uk or email fundraising@springhillhospice.nhs.uk