Wear purple for healthy relationships this Feb

Date published: 30 January 2023


From 11 February until 17 February, domestic abuse charity WHAG – formerly Women’s Housing Action Group – will be running its annual Purple Patch campaign, promoting healthy and positive relationships in all environments.

A ‘purple patch’ refers to a period of time when someone is successful and doing well. The campaign is for all age groups in places like work or schools, as well as raising awareness of domestic abuse, which will affect as many as one in four women, and one in six men.

WHAG has also created interactive worksheets and slideshows with UP, to teach children and adults about healthy and positive relationships during the Purple Patch campaign. UP is a community interest company set up to work with adults and young people providing support around creating and sustaining successful positive relationships. All profits from UP are put back into WHAG.

Your Purple Patch

There are a range of ways for your organisation to get involved: you could ask your team to wear something purple for a day with a suggested £1 donation per person, hold a purple-themed food virtual event, try something new, talk about positive relationships at work or home, fundraise or display the campaign posters, or come up with your own ideas.

You can download campaign materials from WHAG; don’t forget to tag the WHAG social media pages and use the hashtag #PURPLEPATCH

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