Williams Rochdale Wins MINI Retained Dealer of the Year Award

Tony Crolla (Dealer Principal), Lee Griffiths (MINI Business Sales Manager) & Paul DiClemente (MINI Sales Manager) proudly celebrating with the MINI Retained Dealer of the Year Award

Williams Rochdale has won the MINI Retained Dealer of the Year Award at the national BMW/MINI Awards.

After narrowly missing out on the award last year, Williams successfully saw off competition from 145 dealerships in the MINI network from around the UK to claim the accolade.

The award recognises Williams Rochdale’s strong model line-up and its success in upgrading existing customers from their old models to new, more economical MINIs.

Upon accepting the award at the British Film Institute in London, Lee Griffiths, MINI Business Sales Manager at Williams Rochdale, said: “This is a fantastic accolade for Williams Rochdale. The past 12 months have been a very busy period for the dealership. This is a well deserved achievement and the perfect reward for all of the hard work and determination we have demonstrated.”