Greater Manchester Chamber of Commerce unveils new website and branding

Greater Manchester Chamber of Commerce unveils new branding

Launched on Friday 12 April,  Greater Manchester Chamber of Commerce (GMCC) revealed a first stage redevelopment of its new website and corporate branding.

The new site (www.gmchamber.co.uk) features the Chamber’s fresh new brand identity which incorporates the British Chambers of Commerce (BCC) brand look and feel. The logo change formally acknowledges the Chamber's status as an accredited chamber of commerce – one of only 53 chambers in the UK.

Chamber Chief Executive, Clive Memmott said: “The new branding will help us cement our longstanding status as an accredited chamber within the BCC.

"The BCC connection is vital for our Greater Manchester members to give them additional breadth and scope in terms of access to national and international business and political networks.

“The website re-vamp too is also part of our ongoing strategy to improve the quality of our communications to the thousands of businesses in Greater Manchester which benefit annually from our services and networks”.

The wide-ranging overhaul of the Chamber’s brand, strategy and website has been delivered by MediaCityUK–based Strategy & Creative agency LDA. The brief included a total review of the short and long term vision and brand positioning of the Chamber, concentrating specifically on the ongoing retention of existing members and engagement of new members across Greater Manchester.

Lucy Perkins, Chief Executive of LDA said: “This really is a bold new Chamber. Not only has the brand changed the core offering, the fresh strategic approach as to how we communicate this will showcase the valuable services that create genuine opportunities for business in Manchester and surrounding areas.

“This is only phase one, the long term vision of GMCC will allow them to remain agile and respond to the needs of their members and play a vital role in the growth of the economy in Greater Manchester.”