Keith Swift joins Rochdale Online

Keith Swift

Keith Swift has joined Rochdale Online as a Business Development Executive.

59-year-old Keith brings a wealth of business and sales experience to complement the highly successful Rochdale Online Sales and Marketing team with his ability to negotiate at all levels.

Keith is a local councillor for Milnrow amp; Newhey and the flexible working hours at Rochdale Online will allow Keith to continue to fulfil his obligations in his ward. A married man with adult children, Keith is also well known on the local music scene as a Frank Sinatra tribute act!

Keith said: "I am delighted to be joining a first class team at Rochdale Online; I will be responsible for sourcing new business as well as servicing the requirements of existing clients."

Questioned whether his role as a Councillor may conflict with the non-political stance of the Rochdale Online News Department, Rochdale Online Managing Director Pauline Journeaux said: "Keith has joined the Sales and Marketing Department and his role is developing that side of the business. He has no input to, or editorial influence over, the news department."

Rochdale Online Business Development Manager Rod Barry said: "We needed someone who is self-motivated, dedicated and who has a sympathetic understanding of the advantages of developing long-term relationships with clients. Keith has an excellent track record of developing strong working relationships with key decision makers without using the type of aggressive sales tactics that are anathema to the culture at Rochdale Online.

"Rochdale Online has an excellent reputation and hence Keith's well known integrity and his respect within the local community will, I am sure, help us to continue to form long-term mutually beneficial relationships with local businesses."