Frozen star launches Iceland’s new Food Warehouse Store

A sing-along with Queen Elsa at the new Food Warehouse store in Rochdale

Shoppers were treated to a family fun day, including a live DJ, face painting and balloon modelling at the opening of Iceland Foods’ new Food Warehouse store at Kingsway Retail Park and Queen Elsa from Disney’s hit film, ‘Frozen’, made a special appearance.

Shoppers were also invited to sample a selection of the luxury frozen food on offer, including kangaroo, ostrich and buffalo.

Speaking about the store launch, Steve Kennery, Store Manager, said: “It was lovely to see so many families and children turn up to our fun day and celebrate the first weekend of our new store. The best part of the day for me was seeing all the Elsa fans meeting their idol, as well as chatting to shoppers about all the great value frozen, chilled and grocery products the Food Warehouse offers.”