Rochdale business features in new Manchester Airport campaign to highlight benefits of living in the north

Date published: 17 July 2019

A high-flying Rochdale business will feature in a new campaign by Manchester Airport, celebrating all the things that make the north a great place to live, visit and trade with.

Manufacturing firm PTG Holroyds is one of more than 50 companies and individuals from across the north featuring in the “More than an Airport” campaign, which will be showcased to nearly 30m people using the UK’s primary northern gateway.

Dr Tony Bannan OBE, Chief Executive Officer of PTG Holroyd, said: “As an organisation that exports around 98% of its products, being in close proximity to Manchester Airport is essential for PTG Holroyd. The extensive routes operated by the airport – particularly to the USA, China and Europe – have proved a key factor in the development and growth of our business overseas.”

The campaign will see people, businesses, tourist sites, charities and other organisations feature in a series of images that will be displayed across the campus of the UK’s third largest gateway, social media, online and at various sites across the whole of the north.

Andrew Cowan, CEO of Manchester Airport said: “We know Manchester Airport is the UK’s global gateway in the north, performing a vital role in driving international exports for businesses of all sizes across the region, as well as attracting visitors, students and investors to this great part of the world.

“What the creation of this campaign has done is enable us to fully understand the many ways in which the international connectivity we provide truly makes the north a great place to visit and do business with.

“We are also proud to be able to showcase the many community groups and organisations we support each year and promote businesses who are doing great things around the world through the eye-catching imagery.”

Aimed at highlighting the role Manchester plays in creating jobs, inspiring young people, enabling trade links and attracting investors and visitors to the north, the campaign includes a series of sub-themes, such as:

  • A Community Champion
  • A Good Neighbour
  • A Dream Maker
  • A Bright Future
  • A Deal Maker
  • A Warm Welcome
  • A Gateway to the North
  • A Responsible Business
  • A Diversity Champion

The visually led campaign includes key facts and figures under each theme, such as the fact airport colleagues deliver more than 9,000 hours of volunteering each year, that Manchester Airport provides direct links to 35 of the UK’s top 50 export markets and that visitor attractions have enjoyed a 200% surge in bookings since direct flights to China were launched in 2016.

With more than 29m passengers and an extensive catchment area, Manchester Airport offers flights to more than 210 destinations, with recently added examples including San Francisco, Los Angeles, Addis Ababa, Singapore and Boston.

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