Maggie J's Baby Store - created by a mum for mums - has everything a new baby needs

Date published: 16 June 2021

If you’re expecting a new baby and are feeling less than prepared, look no further than Maggie J’s Baby Store in Milnrow for all of your newborn’s essentials.

Created by a mum for mums, the Bridge Street business was founded last year by Julie Deane, to spend more time with her young daughter and channel over 20 years’ expertise as a buyer and product developer into her new venture.

Despite travelling the world, developing products for well-known companies, something was missing in Julie’s life. Throughout her 30s, Julie had found it impossible to fall pregnant and made the decision to undergo IVF.

After an emotional journey and two rounds of treatment, Julie, now 45, gave birth to her daughter, Maggie Joyce, on 15 March 2016. Following a year’s maternity leave, Julie returned to the job she once loved, before last year deciding to combine her work experience with that of being a mum, the perfect combination to running a baby store.


Julie Deane and daughter Maggie Joyce
Julie Deane and daughter Maggie Joyce


Julie explained: “I want this store to be about mums and mums-to-be, listening to them to provide the best service and advice. I believe with my experience as a mum and buyer; I can supply brands that are affordable and safe and perfect for both new and growing families.”

As a busy mum, Julie understands only too well what a minefield the baby product market can be for fellow and expectant mums: Maggie J’s aims to ease this by becoming the place to go for all your baby’s needs, leaving you happier and less stressed ahead of your due date.

Maggie J’s provides all of the essentials items which come with expecting a new bundle of joy: travel systems, strollers, high chairs, bouncers, changing bags, bedding, mattresses, co-sleepers, Moses baskets, nursery furniture, feeding essentials and toys.


Inside Maggie J's Baby Store
Inside Maggie J's Baby Store


Julie also specialises in extended rear-facing car seats (up to seven years) and is certified to fit them. Car seats from birth to 150cm (12 years) are also available.

Plus, with ever-increasing environmental concerns, Maggie J’s offers an eco-friendly range of products, including biodegradable and cloth nappies, bamboo dinner sets and earth friendly toiletries.

And because expecting a baby can often be a large – and sometimes unexpected – expense, a range of payment plans are also available at Maggie J’s to suit every mum’s needs.

Praise for Maggie J’s

“Julie was very helpful and a lovely shop. Highly recommend. Perfect baby shop.”

“We loved that we could see the display version up close and get a feel for how it worked. Julie was extremely helpful; she showed us the main features and allowed us the time to try all the parts and discussed all safety advice with us. She is an expert in all the products she sells. The shop is lovely and has many different prams and travel systems to look at, as well as beautiful furniture and accessories. We were happy to order; we received regular updates on our purchase and it was delivered only three days after ordering. I would really recommend this shop to anyone who is expecting.”

“Absolutely wonderful lady who was very helpful when it came to finalising our decision on the travel system we had picked. Kept in touch for delivery and helped set it up. Answered all my questions I wasn’t sure on. Her store is so lovely as well; would highly recommend her all day, every day. All round a big thank you.”


The Clara furniture set: cot bed, three-drawer dresser and changer, plus two-door double wardrobe
The Clara furniture set: cot bed, three-drawer dresser and changer, plus two-door double wardrobe


Run by a mum for mums, Maggie J’s is the place to go

Maggie J’s can be found at 3 Bridge Street, Milnrow, OL16 3ND:

Sunday-Monday: appointment only

Tuesday-Friday: 9.30am-5pm

Saturday: 10am-4pm

(Appointments are available out of hours)



Free delivery nationwide for all orders over £49.99



Mobile: 07904 392 076

Email address:


Social media:


Insta: Maggie Js | Manchester (@maggiejsbabystore)

TikTok: Maggiejs (@maggiejsbabystore)

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