Mitsubishi dealership opens in Rochdale

Sales Adviser Colin Mottram, Sales Manager Paul Ashcroft and General Manager Ben Bird with a Mitsubishi ASX

A new Mitsubishi dealership, owned by family run Premier Automotive, opened its showroom on Water Street, Rochdale on 15 April.

Last year saw Mitsubishi become the fastest-growing mainstream brand and Ben Bird, General Manager at Premier Automotive, expects the new partnership to be a successful one, creating more jobs in the town.

Ben, the third generation of his family to work for the company, said: “We’re really looking forward to bringing the Mitsubishi range to Rochdale and this is an exciting time for us. We are a well-established family business and our priority is excellent customer service. We have been trading in the area for more than 20 years and the reason people keep coming back to us is they know they will get an honest, straightforward approach.”

The dealership received a makeover for the grand opening. This has included a car park being built on land adjacent to the showroom.

The new dealership is also set to try out new technology and will pilot the use of tablet computers for all sales staff on the floor.

The company now employs 60 people across three sites in Rochdale and Dukinfield with the new dealership hoping to create more jobs in the area by taking on three extra staff.

Toby Marshall, Director of Sales and Marketing for Mitsubishi Motors in the UK, said: “We are delighted to welcome Premier Automotive to the Mitsubishi family. They have a reputation for excellent customer service and a history of winning industry awards. We are very much focused on delivering excellent customer service and we know Ben and the team will deliver that."