Shopping in Norden is a wonderful customer experience, says relocated business

Date published: 18 November 2018

Shopping has become a better customer experience after moving to Norden, one of Rochdale’s oldest family businesses says.

Esteemed menswear store Denis Hope moved to the village from Drake Street just weeks ago, opening under the brand Hope Menswear, offering formalwear hire and same day alterations.

The store on Edenfield Road is open from 9.30am to 6pm on weekdays, and from 9.30am to 5pm on Saturdays.

Manager Oliver Hope, whose grandad opened the original store 59 years ago, said: “It’s looking very positive, and we’ve been made welcome in the six weeks since we’ve been here. People have told us they’re glad we’ve moved from Drake Street.

“Norden is just a much nicer environment. There’s so many things to do in the village that shopping is an experience with places like the café and the butchers.”


Hope Menswear, interior


Hope Menswear, interior


Speaking of the name change, Mr Hope said: “We chose to rebrand the store in line with our two other stores [Hope Womenswear and Hope in Clitheroe]. The name carries a reputation and we wanted to keep that but thought a rebrand would open us up to more customers. Our formal line still carries the Denis Hope name.

“Our two shops are sitting well together, and we still offer the same great brands as before. We still have our friendly staff and our ethos remains the same. Our regulars have followed us here, which is wonderful. We used to be a destination store, but now we pick up more passing trade.”

He added: “Norden is definitely going in the right direction.”

Denis Hope initially opened on Drake Street in 1959, embarking on a journey to bring new European labels to the North West and was amongst the first to introduce the likes of Henry Lloyd, Lacoste, Sand, Canali and Aquascutum to the fashion-conscious of the North West.

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